Leading outplacement provider Connor are supporting pioneering hospice Helen & Douglas House by sponsoring Windsor Football Club.
The deal will give the charity's logo pride of place on the football kit, on club mascot Scotty the Stag's kit, and around Stag Meadow.
Built in 1992, Helen House was the world's first children's hospice, while Douglas House opened in 2004 as the world's first hospice specifically for young adults aged 16 to 35.
Berkshire based Connor have offered Helen & Douglas House ongoing support over a period of several years, and it is hoped that this latest initiative will help to raise further awareness of the charity as well as vital funds for the two hospice houses.
The houses offer specialist symptom and pain management, medically supported short-breaks and end-of-life care, as well as counseling and practical support for the whole family.
Joanna Mitchell, Head of Fundraising at Helen & Douglas House said: "We are dependent on voluntary donations for over 80% of the cost of running the two hospice houses.
"When Connor approached us about this sponsorship we felt that it was a fantastic opportunity for us, with no cost to the charity.
"We cannot thank them enough for their support."
Connor and Windsor FC Commercial Director, Fraser Silvey added: "We have been supporting Helen & Douglas House for many years, as the work that they do caring for children, young adults and their families is invaluable.
"Connor is a company that stands by its family values and by sponsoring the charity's good name through Windsor Football Club, we hope to be able to help more families, whilst helping the town's new community club."
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